Back in early 2000’s, Joe Colopy left his job to build a software product – without funding and without even a firm idea of what to build. The first attempt was not going well and the clock was ticking. But then with his wife 3 months pregnant, and his back against the wall, he focused in on something that was providing something useful to one of his first users. That hint of something eventually became Bronto Software, which Joe grew along with his co-founder Chaz Felix from pre-revenue to an exit of $200M dollars – without taking on debt of venture funding.

In this episode we talk about Joe’s upbringing, how he founded his company, found his first customers, partnered up with his co-founder, as well as how and why he sold the company and what it like to be on the other side.

Today I talk to Mark Johnson, is an entreprenuer, and an investor and a creator.  

Back in the early 2000s, Mark started writing reviews for hotels. When he saw it start to gain traffic, he started to think this might be something he would do.  Over the course of 10 years Mark turned that idea into a business with over 40 content creators. Run out of the attic of his house, Mark bootstrapped that content business into a company eventually sold to Conde Nast.  I talk with Mark about what it was like to build and exit that business.

But before we get into all that we spend time talking about Mark’s newest project Foodboro and what its like to build a service from scratch (again)!  We also talk about the pitfalls of angel investing and Mark describes what its like to be a limited partner in a venture fund.  

This episode of full of fun stories and take aways.  Check it out.

In this episode, I talk to James Avery founder and CEO of Adzerk about how he turned a small ad network doing 1 thousand dollars a month in revenue into an ad platform doing over 5 million a year.

Adzerk’s platform helps other companies use apis to build ad servers.  James talks about the different ways he priced the product and how unexpected invitation to stick around in a meeting at a customer’s office led him realize his key product differentiator and helped formulate the product strategy.

Also, James describes his company as “seed-strapped”.  To find out more about what that means, listen on!

In this episode, I interview Allison Wood, the CEO of LCMS Plus, an enterprise software solution that helps medical schools streamline accreditation reporting and gain greater insight into medical programs.  Spun-out from Duke, LCMS Plus is software that tracks everything surrounding the education components of medical school, which includes keeping track of student schedules, grades and evaluations of instructors just to name a few.  In this episode, Allison discusses how the company was spun out from Duke and how she manages life with a business partner who is the CTO and also her husband. We also discuss how she has come to see the value her software provides.

In this episode we explore: 

• How the mission of her company actually impacts all of us [20:27]
• The story of being the first software spinout form Duke School of Medicine [21:34]
• The challenges of pricing the product and recognizing its true value including a trick she used to discover the appropriate price for her product [26:28]
• “The partnership we offer is just as valuable as the software itself.” [26:40]
• The pain of managing long sales cycles and cash flow challenges as a young B2B company in education market [28:14]
• What her advice is for startups being spun-out of universities [31:53]
• “I really believe we attract the kind of energy we put out.”
• How Allison incorporates “culture checks” in the hiring process [52:41]
• How Allison tries to enhance communication while working with a distributed team [54:13]
• “Ritual is what bakes values into habits.” [57:06]
• The pros – and cons – of being married to your co-founder [57:57]
• How Allison’s teenager helped her create boundaries between work life and home life [1:04:34]

LCMS Plus Website

David Hadden is the co-CEO of Pro-ficiency, a maker of simulation learning technology for the healthcare industry. Using Pro-ficiency’s technology, doctors, patients and clinical trial investigators can face real life scenarios and make decisions in a consequence free environment to improve their performance and create better outcomes.  In this episode, David talks about how he came up with the idea for the company after helping train doctors in Africa, what it was like to exit his first company, Therasim, and how simulation is a superior learning construct for those in jobs where people face life or death decisions.

In this episode we explore:

• David describes the Pro-ficiency products [2:52]
• Where simulation training is used and why [8:48]
• David describes how he realized how he could apply the power of simulation to improve patient outcomes while working on an AI product to train doctors to combine medicines together to combat AIDs in Africa.[11:35]
• David describes exiting his first company Therasim, a venture backed company, which also did virtual patient simulation [23:47]
• David talks about how he is self-funding this company today [32:19]
• David talks about how and why one would choose venture capital over self funding [33:16]
• “The only thing I haven’t done to fund a company so far is rob a bank.” [33:29]
• David paints what success looks like in 5 years [55:36]
• “If the founder is doing stuff that isn’t sales, find a way to not do that stuff.” [56:37]

Pro-ficiency’s Website

Founded in 2015 by Clarence Bethea, Upsie is an insurance technology company changing the way device warranties are purchased, managed and serviced. In this episode, Clarence tells the story of how he learned about his opportunity in the marketplace, how he got the first version of his product made and what it was like to raise money via TechStars. Clarence also explains the thing that keeps him motivated and excited everyday.

Thanks for listening and I hope you enjoy my interview with Clarence.

In this episode we explore:

• The percentage of people who purchase a warranty from Upsie before they purchase the device [03:58]
• When people purchase warranties (before or after purchase) [4:43]
• How people sign up for Upsie [05:46]
• How Upsie gives transparency into what is inside the warranty [06:31]
• Who supplies the warranties for Upsie [07:20]
• Upsie’s relationship with the big box retailers [08:26]
• “If you don’t want Upsie around, do what is right for the customer.” [09:14]
• How Clarence once ran to a Sprint store to buy a $900 phone for a customer to solve an issue
• Upsie’s competitors [10:08] “We are the biggest threat (the warranty industry) has had since Square Trade in early 2000s.” [11:23]
• Importance of the human element in building Upsie
• How Clarence builds the Brand Identity
• How the team is constructed [15:05]
• How Clarence came up with the business idea [17:00]
• His mentorship with the former Best Buy CEO [17:27]
• How Clarence started the company with the help of a branding and design agency in exchange for equity [21:19]
• How Upsie gain their first customers [23:43]
• Early mistakes [25:23]
• Sales funnel [32:50]
• Techstars [36:51]
• The equity raise that was done after TechStars [40:09]
• The key metrics Clarence is watching [44: 51]
• “We are a warranty company, but we are basically a data company.” Upsie has some information that every phone company could use [47:00]
• What scares Clarence [50:06]
• The call from the customer that made him cry [55:14]

Upsie’s  Website 

Nathan Clendenin is the Founder of StoryDriven, an 8-time Emmy Award winning video marketing firm that specializes in telling human centric stories. In this episode, Nathan tells how he develops stories for his customers, what a “brand journalist” is, how StoryDriven comes up with their core values and what it was like to get an Emmy. We also talk about what kind of stories he wants to tell.

Thanks for listening and I hope you enjoy my interview with Nathan.

In this episode we explore:

• Nathan describes StoryDriven’s videos and what makes them different [1:10]
• How the Emmy-Award winning video of “Stop the Stigma” was created [1:49]
• How to tease out stories from customers [4:16]
• How StoryDriven used “The Odyssey” to explain the mission of a speciality hospital for the treatment of eating disorders [6:44]
• Asking binary questions to create tension in videos [7:49]
• StoryDriven’s company ownership [13:49]
• What a “brand journalist” is [14:27]
• How Nathan figured out how to price his services [18:04]
• His first customer [20:53]
• Newborn twins photoshoot [22:43]
• When Nathan hired his first employees [27:24]
• StoryDriven’s initial sales strategy [29:19]
• Working through cash-flow issues [31:40]
• Adding a partner to the company, and losing that same partner [32:53]
• Getting an Emmy [41:07]
• Nathan’s year in Africa and how it changed him [46:34]
• “I want to tell stories at StoryDriven that give people hope.” [49:47]
• The unexpected challenges and thrills of building StoryDriven [52:38]
• How making the company has changed him [58:40]
• How Nathan instills the values of the company into the company on a day-to-day basis [1:01:16]
• The only way to come up with your company values [1:02:50]
• What success looks like for Nathan and his company in the coming years [1:05:29]

Story Driven’s Website

One of Story Driven’s Emmy-award winning videos.