In this episode, I talk to James Avery founder and CEO of Adzerk about how he turned a small ad network doing 1 thousand dollars a month in revenue into an ad platform doing over 5 million a year.
Adzerk’s platform helps other companies use apis to build ad servers. James talks about the different ways he priced the product and how unexpected invitation to stick around in a meeting at a customer’s office led him realize his key product differentiator and helped formulate the product strategy.
Also, James describes his company as “seed-strapped”. To find out more about what that means, listen on!